Our world is currently changing … not just from a climate change perspective, but also in the way we do business. We need to be proactive in taking care of our planet, our economy and our people to ensure we are making the right changes now for the generations to come.

NATURAPURA’s products appeal to consumer’s actual concerns, it satisfies consumer’s needs for safer and healthier products (particularly those who suffer from allergies and sensitive skin), because its products are comfortable, non-polluting and have assured quality by safe third party certification.

The cultivation of cotton represents around 2,4% of the agricultural surface, but uses approximately 25% of pesticides, insecticides and herbicides used in the world.(source: World Health Organisation WHO))

It is estimated that 20.000 deaths and 3.000.000 chronic health problems a year are caused due to poisoning related to the use of pesticides in agriculture. Round 200.000 farmers a year, commit suicide because of debts acquired to buy pesticides. (source:WHO)

Artificial irrigation of conventional cotton uses more than 1/3 of the potable water world resources, 5263 litres of water are necessary to produce 1kg of cotton. (source: Centro Nacional de Pesquisa Científica de França – CNRS)

Around the Aral Sea (Central Asia) the cultivation of cotton harmed irreversibly the ecosystems of the surrounding regions. The Aral Sea decreased to half its size, its water is extremely polluted and extremely salty, so that no sea life can exists. The surrounding land is also non farmable. (source: UNESCO)

The use of pesticides and herbicides, in conventional cotton agriculture corresponds to 40% of production costs. (source: Conselho Consultivo Internacional do Algodão)

A simple conventional cotton T-Shirt requires about 114gr dangerous chemicals.

Most of the chemicals used in cotton weaken the fibres. That means that, the cultivation of chemical-free cotton originates clothing with a superior quality.

Biological/Organic Cotton

Soil is the ground of biological agriculture. It has to be free from chemicals for at least three years and can only be enriched by organic matter.

The biological production protects the health of people and planet, by reducing the global exposure of toxic chemicals from pesticides and insecticides, that will eventually end up in soil, air, water or food and are commonly associated to various diseases from respiratory system to cancer.